Surgery PR

I visited the office of Surgery PR (just off Oxford Street, London) a few weeks ago with my friends at London College of Style, and was very excited to meet them as I wasn’t fully aware how this type of business works.

Their office was really cozy and all the staff were friendly towards us. We met Dee Kurttekin (Senior Account Manager), she helped explain what a PR agency is and how its business is run. It was really interesting, and I was surprised to hear that some of the sample pieces have to travel around the globe to various magazine shoots and their job is to manage that the garments arrive on time.

Apart from organising the garments and building relationships with brands, stylists and celebrities, you also need to have a sense of fashion and styling knowledge. Dee mentioned that as a PR Agency, you have to be able to present all the key pieces from collections to the client, you have to help them understand the fit, cut, materials and how it looks on the model. This really interested me.

Surgery PR’s office has its own showroom, when you first walk in, you are greeted by clothes rails and a big wardrobe full of the latest collections. I really liked the way they displayed all the clothing, everything was very well organised. They have lots of high street fashion brands such as Superga, Paul’s Boutique, Farah and The Frye Company.

It was a great experience to visit Surgery PR and I’ve learnt a lot more about this business, I have to say a big thank you to the lovely Dee kurtterkin and all the staff at surgery PR for being such a great help, and to London College of Style for the opportunity. x

Surgery PR